Driven to Make a Difference

Amount Raised
Charities Supported
Children Served

Our community is our Priority

Priority Automotive Charities supports dozens of local charities every year that help local kids grow, learn and succeed. That's because our kids are the future of our community.

Upcoming Events

Priority Toyota Charity Bowl

Don't miss America's longest-running Charity Flag Football Game!

S.B. Ballard Stadium - Old Dominion University
Saturday, April 9th, 2022

The 2022 Priority Lexus Golf Tournament

18 holes for charity makes a great day of golf even better.

Virginia Beach National Golf Course
Tuesday, September 20, 2022

Thank You to Our Sponsors

  • Terri and Scott Rigell
  • Wilbanks, Smith & Thomas
  • KT Automotive
  • TowneBank/Towne Insurance
  • C&M Industries
  • Davis Business Appraisers
  • Central Atlantic Toyota
  • Beach Vodka
Our Mission

Dear Friend,

From the first two dealerships Priority opened in 1999 to the 20 we operate today, our company has always made supporting local children’s charities a Priority. They’re our future, and over the years, we’ve contributed more than $3 million to over 35 different charities. Now, through our newly established Priority Automotive Charities, we can go even further, and support local children more than ever. I hope you’ll make it a Priority to join one of our signature charity events as a sponsor or participant, or donate to one of these worthy Priority charities, and help us drive positive change in our community.
I hope to see you out there!

Sincerely, Dennis Ellmer President & Founder Priority Automotive