Driven to
Make a Difference

Amount Raised
Charities Supported This Year

Our community is our Priority

Priority Automotive Charities supports dozens of local charities every year that help local kids grow, learn and succeed. That's because our kids are the future of our community.

Upcoming Events

The 2025 Priority Toyota Charity Bowl

Don't miss America's longest-running Charity Flag Football Game!

S.B. Ballard Stadium - Old Dominion University
Saturday, April 19th, 2025

The 2024 Priority Lexus Golf Tournament

18 holes for charity makes a great day of golf even better.

Virginia Beach National Golf Course
Tuesday, September 17, 2024

Thank You to Our Sponsors

  • James Somers
  • Chesapeake Bay Wine Classic
  • Teri and Scott Rigell
  • Wilbanks, Smith & Thomas
  • KT Automotive
  • TowneBank/Towne Insurance
  • C&M Industries
  • Davis Business Appraisers
  • Central Atlantic Toyota
  • Beach Vodka
Our Mission

Dear Friend,

From the first two dealerships Priority opened in 1999, our company has always made supporting local children’s charities a Priority. They’re our future, and over the years, we’ve contributed more than $3 million to over 35 different charities. Now, through our newly established Priority Automotive Charities, we can go even further, and support local children more than ever. I hope you’ll make it a Priority to join one of our signature charity events as a sponsor or participant, or donate to one of these worthy Priority charities, and help us drive positive change in our community.
I hope to see you out there!

Sincerely, Dennis Ellmer President & Founder Priority Automotive